How to Get the Lemons Back Out of Your Lemonade for Effective Thought Leadership

Reverse engineering a perfect recipe you somehow achieved without measuring ingredients is a tricky task. It’s not impossible, but it […]

Why You Hate Ghostwriting (For All The Wrong Reasons)

Where were you when you first learned that ghostwriting was a real thing? You might have felt betrayed — what? The […]

Ghostwriting: The Art of Unpolluted Communication

How much truth do we really exchange when we exchange pleasantries? “Hey, Karen! It’s good to see you. How are […]

For More Relatable Content, Get Out of Your Universe

While facts communicate truth, stories communicate truth on a higher level that aims right for the core of each one […]


Want To Connect With Your Audience? Remind Them You’re Human

Life is a chain of human experiences. Our principles, laws, moral philosophies, attitudes, leadership methodologies – none of these were […]

Stop Trying to Be in The News – Make it Yourself

In a time when smartphones are ubiquitous and everyone has a potentially limitless reach to the rest of the world, […]

How Thought Leadership Can Save Journalism

If you look closely, you can see the warning signs of a journalism industry in its final hours – at […]

The Future Storyteller of Our World Is You

With a little bit of practice, anyone can be a storyteller. Think of the tales you weave with your friends, […]

5 Battle-Tested Strategies for Generating Thought Leadership Content

Fact: Thought leadership comes in all shapes and sizes. However, where writing thought leadership content can be a rewarding endeavor […]