In the digital age, a company’s reputation and its search results are inextricably linked. For good or bad, the results people see when they do a Google search will make a profound difference in how they react and what they buy.
Smart companies understand the importance of search results and that’s why they build a digital wall. Building a digital wall simply means cultivating high powered assets on the page one of Google search results — this allows a business, or any individual in a position of power, to control the way their brand is perceived and proactively safeguard their reputation.
The reason the digital wall strategy works so well is simple — studies show that 90% of searchers never go beyond the first page of search results. This means that search results that are not on the front page of Google are essentially invisible. When you add the fact that one third of all search related clicks are on the top result, it is easy to see why Google rankings are so essential to success.
For those with negative information in their past, building a digital wall is an effective way to move that detrimental information beyond the view of ordinary users.
When it comes to building an effective digital wall, there are several elements to consider, including the:
- Organic Search Results
- Ad Space
- Google News Feed
- Social Media Feeds
- Knowledge Panel
By controlling all of these elements, businesses and executives can take control of their reputations, build better brands, and jumpstart their profits.
If you need help building a better brand and erecting a digital wall around your reputation, reach out. We are reputation protection experts, and we can assist you with every part of this important process.