No matter what kinds of content you create, it’s important to differentiate. The best tools can help you not only streamline and optimize your writing process but also set your content apart from the deluge of information. Here are 6 tools I use to help give me that ‘edge’:

CoSchedule’s Headline Analyzer

What good is your article if no one clicks on the title? Rather than spending hours fine-tuning your headline, plug it into this handy analyzer that rates it with a score and suggests improvements as well. This tool is free to use, provided you enter your email address.

Visme Infographics

Customize your own infographics for free with this handy website. After you’ve finished, you can easily share your content via social media, download it for other use, or simply keep it private until the right moment comes.

PixabayUnsplash, or Pexels

Words are often not enough to entertain your audience. Source images and videos from these royalty-free site and you won’t have to worry about the legalities of accreditation.


If you’re an expert stumped as to what to write about, this resource could help you understand what troubles your audience and even generate topic ideas. This free resource can also double as a great research tool if you’re writing about a topic you don’t know that much about.


I have a love/hate with Grammarly, but it’s something that I always have turned “on” cross-platform (Gmail, Chrome browser extension, and desktop app). The “free online writing assistant” gives you peace of mind for proofing any kind of content and enables you to publish faster.


Knowledge of search engine optimization (SEO) practices is key to a well-ranked content piece. With Hemingway, you can check readability and reading level difficulty along with your use of adverbs and passive voice.