“This program puts you in full control of your global online image and protects against character assassination.”
– Bryce McKinley
VP Business, Massive Alliance
Request an analysis and see where you can improve your executive reputation.
Clean and control Google page 1 and build a powerful online image for the executive through securing authorship on industry-leading platforms.
Create a ‘digital wall’ and define your personality through optimized social profiles and strategic postings.
Secure high authority PR in mainstream publications, TV, cable and news to syndicate the executive’s name everywhere.
You want an individual brand worthy of your accomplishments. You also want it organic and natural. Our executive branding strategies are design to engineer the search engine results to strengthen your reputation.
Executive Leadership Branding (ELB) is intended to secure you as an ongoing contributor and/or columnist at top tier publication(s) as well as periodic guest posts, which will be shown and prioritized in organic search results.
We will need 30-60 minutes of your time to establish and identify your executive persona, virtues, and style which will be preserved when ghostwriting your articles.
Once this is done, you will select from a list of 30-50 media publications (mainstream and niche) which you would like to contribute on.
To build trust with editors, we then produce content in your name which is rich, timely and in alignment with the publications’ audience. Trust is the cornerstone to acceptance into leading news and magazine platforms.
Executive Leadership Branding (ELB) secures you, the executive, with an author column on the world’s leading media and news platforms. This translates to your name being positioned as an influencer to the millions of readers on those platforms.
No, we curate all content for our ELB clients. This is crucial as every publication and news outlet has publication guidelines which must be strictly followed.
The ELB on-boarding process includes thorough data collection to understand your persona, business philosophy, tone and the message you want to relay to readers. Every publication goes through you or your internal team for QA. Nothing is published without your stamp of approval.
Yes of course, any article submissions from you are encouraged. Each will go through our own editorial review to ensure they fit the platform’s requirements before submitted to Editors.
Yes, major news outlets and media publications have the highest rapport with Google. This translates to each of your authorship columns becoming the highest ranking assets when searching your name.
By contributing to mainstream news and industry trends, you are positioning yourself as a thought leader within the industry of focus. This in turn means credibility and reputation building at the highest level.
Yes. By securing a column we also work with you to design a byline (bio) which typically has a place for you to link back to any website of your choice. These articles can get distributed on the outlets’ social media and syndicated to dozens of other locations. Many of our clients see thousands of visitors clicking on their profile links which, in turn, result in new relationships and lead generation.
The list of tier-1 media locations is customized per executive at the onset of the program. Each desired publication will need to have voice power within your industry. Financial, Healthcare, Technology, Political, Social, Economics, Industrial, Energy, Agriculture and Entertainment all have their speciality publications or columns within mainstream media. Contact us for a list of publications within your industry.