Solution
Creating Executive Influencers Through Media Authorship
“Simply put, this program secures executives with authorship columns in the mainstream media.”
– Tom Popomaronis
EVP, Innovation at Massive Alliance
Columnist at CNBC & Entrepreneur Magazine
Former Columnist with Inc. Magazine & Forbes
Request an analysis and see where you can improve your executive thought leadership footprint.
With ELB you can directly influence millions of readers with your name.
What we do
With ELB we ensure that managing your columns is time-effective.
How we do it
With our monthly subscription terms, ELB is a results-based model.
Key Metrics
Leveraging over 700 international media, news, and industry-niche outlets, ELB positions you as a global influencer and thought leader across leading publications through authorship. And, we do it all for you.
We will need 30-60 minutes of your time to establish and identify your executive persona, virtues, and style which will be preserved when ghostwriting your articles.
Once this is done, you will select from a list of 30-50 media publications (mainstream and niche) which you would like to contribute on.
To build trust with editors, we then produce content in your name which is rich, timely and in alignment with the publications’ audience. Trust is the cornerstone to acceptance into leading news and magazine platforms.
Executive Leadership Branding (ELB) secures you, the executive, with an author column on the world’s leading media and news platforms. This translates to your name being positioned as an influencer to the millions of readers on those platforms.
No, we curate all content for our ELB clients. This is crucial as every publication and news outlet has publication guidelines which must be strictly followed.
The ELB on-boarding process includes thorough data collection to understand your persona, business philosophy, tone and the message you want to relay to readers. Every publication goes through you or your internal team for QA. Nothing is published without your stamp of approval.
Yes of course, any article submissions from you are encouraged. Each will go through our own editorial review to ensure they fit the platform’s requirements before submitted to Editors.
Yes, major news outlets and media publications have the highest rapport with Google. This translates to each of your authorship columns becoming the highest ranking assets when searching your name.
By contributing to mainstream news and industry trends, you are positioning yourself as a thought leader within the industry of focus. This in turn means credibility and reputation building at the highest level.
Yes. By securing a column we also work with you to design a byline (bio) which typically has a place for you to link back to any website of your choice. These articles can get distributed on the outlets’ social media and syndicated to dozens of other locations. Many of our clients see thousands of visitors clicking on their profile links which, in turn, result in new relationships and lead generation.
The list of tier-1 media locations is customized per executive at the onset of the program. Each desired publication will need to have voice power within your industry. Financial, Healthcare, Technology, Political, Social, Economics, Industrial, Energy, Agriculture and Entertainment all have their speciality publications or columns within mainstream media. Contact us for a list of publications within your industry.
Datasheet (5 pages) 