In 2014, I started writing content on LinkedIn — after a few articles, I was looking to land a mainstream […]
Massive has increased its presence in Nigeria and Ghana and have launched new service opportunities available to African organisations and […]
Access to media authorship is difficult and uncharted. These days, you would think that the code to accessing and using […]
It’s not just social influencers who are leveraging the strength of social media. Today we see industry executives assuming the role as influencers as a key strategy to shape brands and trends.
The energy industry is a fickle thing. Energy services from large companies are subject to negative reviews and frequent customer complaints.
I have numerous press and Journalist contacts that I work with. I’ve screwed up my fair share of pitches––believe me. However, I have weathered the storm and pushed through to build my database over time.
In the last year Massive Alliance has been working with a number of local and national energy and utility companies. Our task; to resolve what seems to be a widespread weakness in reputation management and online public relations resulting in lower conversions and a poor online image.
Another week goes by in the cyberverse and more action continues in the world of cyber security. Some weeks remain […]