Twitter has become the social media tool of the twenty-first century. Thanks to the rapidity with which news can spread, directness with which favorites celebrities can be addressed, and ease with which the POTUS can make statements, Twitter has become a go-to resource for information.
Bad word-of-mouth can cost your business tremendous revenue, and in this digital era, your online reputation is word-of-mouth. Here is what you need to know about online reputation and how to manage it to prevent loss of revenue.
The prevalence of a digital marketplace changed the game. Take retail, for example. In earlier rounds, giant mega stores (like Walmart) came in and changed the marketplace experience.
You may have the best message in the world, but if no one hears it, how would they know? You may be the best at what you do, or make the best products, or serve a need in the industry that has the potential to disrupt markets and improve lives.
The popular party game, “two truths and a lie” played upon friends’ inability to distinguish truth from fiction. It amused soiree attendees with exaggerated truths and outright falsehoods, blended among outrageous true stories.