Public Relations

The 5 Most Common SEO Mistakes That Startups Make And How To Avoid Them

SEO or Search Engine Optimization is the process of entering information into each one of your web pages so that search engines such as Google or Bing can index it and refer it to users when they enter a search query. The ultimate goal of SEO is to rank #1 on Google – the king of all search engines.

The Role of Effective Content Marketing in Public Relations

Despite substantial data to the contrary, there are those that still don’t believe in the use of content marketing. Research has shown that over 80% of customers prefer content marketing over most other forms marketing and yet there are those who object to it.

Hubspot vs. Marketo – The Hunt for the Best Marketing Automation Tool for Startup Business

Founded by Brian Halligan and Dharmesh Shah in 2006, Hubspot offers tools that help startups reach new customers and grow their business through social media marketing, search engine optimization, web analytics and content management.

The 5 Most Important Digital Marketing Strategies for Startups – Expert Tips To Grow Your Business

As a startup business, you can’t afford to lose a single lead that comes your way. In fact, the capacity and effectiveness to convert leads to customers is a definitive gauge of accomplishment for any startup.

How Public Relations is Done in 2019 – A Quick Insight into the Present and the Future

Public relations can seem exiting, glamorous and even mysterious. But, in our experience, it pays to keep your story rooted in fact and strongly supported by reliable documentation whenever possible.