Public Relations

10 Ways Nonprofits, Advocacy Groups and Political Campaigns Benefit from Media Monitoring

Nadia Munno / 24 May 2019

The key in any political or non-profit media campaign is to identify the primary influences that drive voters or donors to vote or reach for their wallets.

The 3 Stories of Branding: How to Find Your Brand’s Unique Value

Brook Zimmatore / 6 May 2019

“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.”

How Google Search Results Shape, and Sometimes Distort, Public Opinion – and Why You Should Care

Brook Zimmatore / 3 May 2019

In the age of the internet, a single negative event can define an individual or business.

The 5 Most Common SEO Mistakes That Startups Make And How To Avoid Them

Media Division / 21 Mar 2019

SEO or Search Engine Optimization is the process of entering information into each one of your web pages so that search engines such as Google or Bing can index it and refer it to users when they enter a search query. The ultimate goal of SEO is to rank #1 on Google – the king of all search engines.