General News

How Public Relations is Done in 2019 – A Quick Insight into the Present and the Future

Public relations can seem exiting, glamorous and even mysterious. But, in our experience, it pays to keep your story rooted in fact and strongly supported by reliable documentation whenever possible.

Big Data for Marketers – An Innovative Way for Making Marketing Decisions

Digital Marketing is an indispensable driver for business growth, which makes Big Data the greatest opportunity for Marketers. Enormous information, which we call “Big Data”, alludes to the regularly expanding volume, speed, assortment, fluctuation, unpredictability and complexity of data.

Forbes: Why Massive Alliance’s Methodology is Vital to Online PR

Reputation Management is far more than just periodic cleanup and online or offline crisis control. The very essence of reputation management comes from understanding the consumer, their needs, thought process and how to make their life happier, easier, more controlled. That’s it.

How to use Media Relations to Kick Off a Brand

Since time immemorial media relations, or some variation of it, has been used to influence public opinion on brands, products and services.

Cyber Week in Review: Krack Attack, Musgrave & British MPs

Each week we bring you some of the top stories in the cyberverse, the news of data breaches, cyber attacks […]