Executive Reputation

Why You Hate Ghostwriting (For All The Wrong Reasons)

Where were you when you first learned that ghostwriting was a real thing? You might have felt betrayed — what? The […]

Ghostwriting: The Art of Unpolluted Communication

How much truth do we really exchange when we exchange pleasantries? “Hey, Karen! It’s good to see you. How are […]

For More Relatable Content, Get Out of Your Universe

While facts communicate truth, stories communicate truth on a higher level that aims right for the core of each one […]

Want To Connect With Your Audience? Remind Them You’re Human

Life is a chain of human experiences. Our principles, laws, moral philosophies, attitudes, leadership methodologies – none of these were […]