If you’re looking to hone your own publishing craft or learn from battle-tested leaders, authentic thought leadership content is a powerful source of inspiration – and LinkedIn is a great resource to discover those insights.
However, with more than 756 million members worldwide, there are a lot of voices.
So, the question is:
Who is worth following?
Here are nine cross-industry leaders who are raising the thought leadership bar – and are absolutely worth a follow:
1. Dorie Clark
About: Keynote speaker, marketing strategist, and executive coach who teaches at Duke University’s Fuqua School of Business.
Thought Leadership Example: How to Futureproof Your Career
Why I follow Dorie:
A regular contributor to Harvard Business Review, Dorie is an executive coach that helps business leaders grow. She also publishes weekly newsletters with advice for professionals on solutions to real-life business challenges.
About: CEO, Rakuten
Thought Leadership Example: Always be curious and ambitious: Inside insights on Business-Do
Why I follow Mickey:
Great leaders ask the right questions. Mickey does an exceptional job exploring a simple yet powerful word: “Why?”
3. Jeff Weiner
About: Executive Chairman, LinkedIn
Standout Thought Leadership Article: The Three Qualities of People I Most Enjoy Working With
Why I follow Jeff:
As the Executive Chairman and former CEO of LinkedIn, that’s a pretty good reason to follow him right there. However, Jeff publishes actionable advice, relevant to cross-industry professionals, that keeps you coming back.
About: Head of Marketing and Customer Experience, Capital One
Thought Leadership Example: Sameness, elitism and culty culture: three signs you’re working in an echo chamber
Why I follow Katya:
Katya provides actionable insights into career management, business culture, and how to manage high-performing teams.
5. Jeff Bullas
About: CEO, JeffBullas.com
Thought Leadership Example: How to Turn Your Employees Into Company Advocates On Social Media
Why I follow Jeff:
There’s a reason Forbes dubbed Jeff as “the world’s top social marketing talent.” His unique insights are supported by research that carries relevancy to cross-industry readership.
6. Ryan Holmes
About: Chairman, Co-Founder, Hootsuite
Thought Leadership Example: How Do We Save Social Media? I Want Your Ideas!
Why I follow Ryan:
Ryan Holmes provides pioneering commentary and thought leadership articles about how to better leverage social media in business. His biweekly newsletter, Tech and Work, has more than 32,000 subscribers.
About: Executive Advisor & Former CMO of Aetna/CVS
Thought Leadership Example: You Can’t Be Customer-Centric If You Can’t See the Journey
Why I follow David:
David’s thought leadership content centers on a growth mindset. Both insightful and inspirational, he demonstrates how leaders can drive companies while doing the right thing for those around them.
Insight and Inspiration
In a world of content saturation, the average reader has evolved to higher standards and able to sift through the noise. Maintain a high standard when searching for expert thought leadership content – ensuring that the author is authentic, genuine, and actionable – these nine leaders are a great starting point.