A brand’s reputation is one of its most vital tools for success. Whether for a company or an executive, having a good online reputation paves the way to profits and opportunity, while a bad online reputation does the exact opposite. Negative results on your Google page 1 directly result in loss of revenue and status — and can even end a business or career.
Sometimes, these negative search results come in the form of a particular web page that is spreading or sharing:
- Fake news,
- Counterfeit products,
- Trademark or copyright abuse,
- Targeting of executives by competitors,
- Unwanted results.
Depending on what the web page is doing, it is valuable to have tools to remove a page from search, especially if it has a larger number of search violations. Even if it doesn’t, there are still ways to fight back if a business, executive, or brand finds themselves attacked.
There are a variety of factors Massive Alliance takes into account when determining if a web page can be removed from search, including:
- Laws of the land,
- And more.
The author’s motives, background, and intent can also come into play, if it’s possible to prove that they have a personal bias or grievance against the brand which could motivate them to falsify defamatory content.
If there are violations of any of the above points or if the web page contains obviously libelous or defamatory content, then you have options to take technical action or compel the responsible party to remove it.
At Massive Alliance, we employ over 40 strategies to remove web pages from the internet. No case is the same, and each page requires a human and software review. Either way, protecting your online reputation is vital; use these tips to take control.