Post-COVID Planning: Are you taking part in the digital revolution?

Brook Zimmatore | June 24, 2020

The global COVID-19 pandemic has altered the world in countless ways, including unveiling a disconnect between the old way of doing business and the new normal that is quickly emerging.

While many businesses had continuity plans in place, they largely dealt with natural disasters like fires, floods, and earthquakes. Few could have foreseen the global health crisis that is now unfolding, but smart companies are already adapting — using technology to create a better, more stable, and ultimately more profitable world.

It should be clear by now that almost any business model can be brought online. Speak to the Techies — the solutions will start flowing.

As the numbers continue to shift and states begin to reopen, one thing is clear: in order to survive, businesses should focus their continuity plans in the online arena. Even before the crisis, shopping had moved online in a big way; if anything, the global pandemic has simply accelerated trends that were already in place.

If you own a brick-and-mortar business, the smartest thing you can do is find a way to replicate what you do online. Even if you do not think your business is amenable to online delivery, you may be surprised at what you find.

While strip malls and shopping districts will probably continue to exist in a post-COVID-19 world, the way they do business is likely to be very different. In this new environment, the stores that are best able to adapt are the ones most likely to survive. By targeting both traditional retail channels and online sales, those survivors can potentially double their business, all while serving their customers better.

It should be clear by now that there are few businesses that cannot be brought online. Restaurants were quick to shift their business models, switching from dine-in services to curbside pickup, delivery, and catering. And now even long-time holdouts are taking a hard look at the online sales model.

For many years, retail clothing stores have argued that their business model is just not workable for online sales and that customers would never give up the traditional dressing room. Yet in 2019, long before the current health crisis began, Smartphone apps were introduced that could accurately scan our bodies. This single technological innovation meant shoppers could get measurements that were just as good, and just as accurate, as any Italian tailor.

This is just one example, and there are countless others. Some are already on the market, making it easier for shoppers to shift their business online. Others are in development, spurred on by the COVID-19 crisis and the cautious reopening states have now begun. But the trend is clear and irreversible; the world is moving online in a big way, and failure to adapt could mean the end of the road for many businesses.

Massive focuses on creating automation and technological solutions that emulate the human services and products delivered within companies, reducing the need for physical infrastructure. If you need assistance with your post-COVID technology revolution, reach out — we’re here to help.

Brook Zimmatore
CEO / Co-Founder
Brook Zimmatore is the Co-Founder & CEO at Massive. You can reach him directly at bz[at]massivealliance.com.