An opportunity for executives during the crisis

Media Division | June 24, 2020

Concealed under the adversity of any crisis, the potential for growth exists.

If we look at the broader definition of crisis, it means any situation that is threatening or could threaten to seriously interrupt business, significantly damage reputation or negatively affect the bottom line.

We are living in this time now.

Confusion, unknown forces, unpredictability. These are typically causing most executives a sort of “dispersal of the mind,” desperately trying to grasp something — anything which will either help get through the year ahead or, perhaps for some, a fear of missing out (FOMO).

Retreat, Retract, Hide

The current message of society is retreat, bunker down, don’t communicate (at least physically), wait it out. Where before crisis hit, most businesses were engaged in forwarding their message en masse, now everyone feels forced to simply cope with the situation at hand, bringing traditional communication — with employees, customers, and the public — to a grinding halt.

Global Crisis experts, Bernstein Crisis Management once wrote:

During crisis vulnerability audits, we find most organizations fail to increase internal and external communications. Stakeholders, employees and clients don’t know what’s happening and become confused. The company appears to go out-of-touch and once the dust has settled the ramifications are long-lasting and difficult to recover from.

The Opportunity

Spoiler: You are the opportunity.

During any crisis, we are faced with paramount decisions on how to adapt, survive, and in some instances, thrive — now more than ever, your voice can inspire others on the cross-industry front lines.

Unsurprisingly, editors at top-tier publications want to hear your story. Therefore we have been able to expedite our 12-month Executive Leadership Branding program to align with the times and fast-track executive authorship on the following topics:

  • How COVID-19 has impacted your industry
  • How your business has been forced to rapidly adapt to a remote work environment
  • And, as a result of the current pandemic, particular lessons learned about culture, leadership, technology implementation, or entrepreneurship

You now have a time-sensitive opportunity to secure powerful media authorship — which will outlast this crisis period.

Massive's Media Division publishes timely news and insights based on current events, trends, and actionable cross-industry expertise.