Reverse Search Engine Optimization – How to Use it to Your Benefit

Brook Zimmatore | May 27, 2020

In the online world, a business is only as good as its reputation. It does not matter how long your firm has been around, how many customers it has, or how many people it employs; in the modern e-commerce era, a single negative review that goes viral or one bad experience from an influencer could have devastating consequences for your firm.

You may not be able to control the way the internet works, but you can turn the tables and use reputation management and reverse search engine optimization to your advantage. If you want to improve your business, build your brand, and drive more sales, taking a proactive approach to reverse SEO and reputation management is a great place to start.

Where Your Customers are Looking

Did you know that four out of every five shoppers will search for your business on Google before deciding to engage with you? It’s true, and it’s something you need to be thinking with.

You may assume that the website you worked so hard to create would be the first step for shoppers coming to your business. After all, you put a lot of work into designing the site and even more into standard search engine optimization to move up through the Google ranks.

Reverse SEO and Your Company’s Reputation

Even so, most consumers will not start with your company website. Instead, they will evaluate your firm based not on what you have to say but instead on what others are saying about you. This reverse form of search engine optimization takes the form of a simple Google search, and what that search reveals will have a direct impact on what happens next.

Shoppers who like what they see when they Google your business name are more likely to engage with your company, checking out what you’re selling, reading reviews, and ultimately purchasing your product or service. This means that your business reputation matters far more than you might realize and taking steps to protect and enhance it is an essential part of doing business in the 21st century. Especially when there are a great many trolls out there who like to malign businesses just for the sake of being nasty — spreading lies wherever they please.

One of the best ways to protect yourself is with your own reverse SEO sleuthing. Just type your business name into Google and take a look at what you see. If your business looks amazing online, you don’t have to do a thing on an immediate basis, but if the results are not what you’d hoped for, then it’s time to act. Proactive reputation management can turn things around and help you build a better, and ultimately more profitable, business.

Brook Zimmatore
CEO / Co-Founder
Brook Zimmatore is the Co-Founder & CEO at Massive. You can reach him directly at bz[at]massivealliance.com.