Big Data for Marketers – An Innovative Way for Making Marketing Decisions

Brook Zimmatore | January 16, 2019

Digital Marketing is an indispensable driver for business growth, which makes Big Data the greatest opportunity for Marketers. Enormous information, which we call “Big Data”, alludes to the regularly expanding volume, speed, assortment, fluctuation, unpredictability and complexity of data. It is safe to say that Big Data is the predictable outcome of the innovative Digital Marketing, conceived from the online world we presently live in. Numerous Marketers feel that information has dependably become enormous as a result of massive amount of available Data– and in some ways, it has. Consider the client information that organizations gathered 20 years ago – Regular Postal Mails, Traditional Advertising Data, Sale Transaction Data and more. Compare this to the data gathered today – Online Purchases, Click-through Rates, Customer Behavior, Social Media Responses, etc. It can be difficult to comprehend the size of data available worldwide.

The expression “Big Data” doesn’t simply allude to the data itself. It additionally refers to the difficulties, capacities and skills related with putting away and examining such gigantic informational collections to help leaders of big organizations to make informed business decisions.

Organizations today confront enormous amount of data and overpowering measures of information which are hierarchical and multifaceted in nature, coupled with quickly changing customer behavior and expanded competition in the target market. Information worldwide is growing at 40 percent every year, a rate of growth that is overwhelming for any business.

Big Data in Marketing- A Quick Overview

Big Data refers to the regularly expanding information storm in terms of volume, velocity, assortment, speed and complexity that is being created in the Digital World we know today. Customers create new data and information at each progression they take and every interaction they have with a business- be it organized information while navigating sites or unstructured information when posting remarks on various Social Media platforms.

Utilizing Big Data innovations and investigation techniques, Marketers can mine, consolidate and dissect the various types of information in real time. This can enable them to find hidden opportunities, for example, the manner in which distinctive groups of customers in the target market communicate and how this prompts them to make buying decisions. Outfitted with these bits of knowledge, organizations would then be able to create focused marketing campaigns that oblige the customers’ individual likes and preferences thereby making the optimum utilization of the available Data for driving business success.

The 3 proven steps for utilizing Big Data for Better Marketing

Big Data is a huge opportunity for Marketers for driving their efforts in the direction that ensures greater success. But there are a couple of things to note in order to guarantee those big achievements:

  • Utilize Big Data to burrow for more profound knowledge – Big Data offers Marketers the chance to delve further and more profound into the information, peeling back layers to uncover more extravagant bits of knowledge. These can enable them to create methodologies and strategies to drive business development.
  • Get bits of knowledge from Big Data to the individuals who can utilize them – CMOs require significant amount of knowledge and information that Big Data can give. The opportunity that Big Data can provide is also useful for Managers and their team members. It is important to pass on the information to the relevant people who can make significant progress in their performance by utilizing the data.
  • Take it easy with Big Data – The opportunities with the massive amount of Data available can be overwhelming for Marketers. Going up against Big Data can appear to be overpowering, so begin by concentrating on a couple of small objectives. Track progress and take up the challenge with the subsequent levels.

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Marketing Decisions Powered by Big Data

Big Data Analytics is a voyage that enables organizations to comprehend key business issues by utilizing data in order to create useful information. This helps Marketers to plan marketing activities and drive key business results. Big Data helps top management in making informed decisions by focusing on the important areas:

1. Planning

Information Researchers provide Marketing teams with a great investigation of the most recent patterns in customer behavior, which enables Marketers to make strategies and get ready for more effective results. That is the reason very nearly 65% of Marketers guarantee that information-driven marketing is significant to accomplishment in a competitive target market. This enables them to be ready to target purchasers as a vast group as well as divided sub-bunches with their own particular highlights, which gives them the likelihood to adjust their marketing activities to every single one of these groups of target audience separately.

2. Data-Driven Strategies

Modern customer analytics tools enable marketers to segment their customers into micro-targeted groups based on Behavior, Socioeconomic forces, Preferences, etc. Consolidating such measurements from Social Media with CRM information, advertisers can make a more all-encompassing perspective of a client’s lifetime value.

A standout amongst the most prominent models of Big Data usage originates from the Analytics of Social Media, where they handle user-generated information to configure customized advertisements. The Analytics market is estimated to develop to $22.8 billion by 2020.

3. Gainfulness of Advertising

Online Advertising is growing steadily over the last few years. Big Data has the ability to not just improve the Marketing strategies but also help to cater to individual segments of target market efficiently. Advertising is one of those components that bags considerably more benefit because of better contributions from Marketing Analytics. Advertisements are customized and coordinated to particular gatherings of shoppers, which makes them look more appealing and the odds of commitment increases radically in this way.

4. Personalization of Online Shopping

Online retailers utilize groundbreaking Big Data frameworks to assemble data about user browsing, customer preferences, buying behavior, stock levels, etc. These information sources, which increment by a few terabytes every day, are changed over into data and bits of knowledge by smart machine-learning calculations, which distinguish client premiums and item affinities, follow geographic quirks and recognize regular impacts among others. In this manner, businesses foresee the present and future needs of the target audience.

5. Improvement in Financial Performance

Information-driven Analytics enable organizations to gain by new development opportunities and income streams. Adopters of Big Data have received rewards in ROI, client collaborations and insights into Consumer Behavior.

Big Data can help improve Business Operations by providing a Feedback circle with respect to what is working, and what isn’t. This input circle can precisely indicate the Operations Managers and Decision-makers where to assign assets with an end goal to limit hazards and forestall expensive slip-ups because of human mistake.

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Big Data Journey in Marketing: Important Considerations

As organizations attempt to take advantage of marketing opportunities in Big Data, they need not be discouraged by the difficulties in the initial stages. In order to achieve maximum ROI from Big Data investment in Marketing, Marketers and top management should explore the following useful areas:

  • Availability of skills and resources in-house to embark on the Big Data journey
  • Business outcomes expected to achieve by leveraging Big Data for Marketing
  • Creation of Big Data Analytics roadmap
  • Technology options for harnessing Big Data in Marketing
  • Marketing Services to be developed by leveraging Big Data

Advertisers have dependably targeted an approach to use tremendous volumes of information that are being made every second. With the ascent of information science, now it is conceivable to examine the majority of these materials and in the end transform them into productive Marketing methodologies.

The opportunities from Big Data are vast and will largely depend on the vision and leadership provided by the senior leaders in the organization. Having huge information reservoir doesn’t naturally prompt better Marketing. We can consider Big Data as a mystery fixing and an important component in driving Marketing Strategies. It’s not simply the data that is so vital but the bits of knowledge derived from Big Data that makes all the significant difference.

Is it time for your business to utilize the power of Big Data in Marketing? Contact our experts today to book a consultation.

CEO / Co-Founder
Brook Zimmatore is the Co-Founder & CEO at Massive.