When I first met Gary (Real name changed for privacy reasons) he was in the typical scenario all business owners find themselves in when dealing with a case of internet defamation. He had never heard of pay to remove reputation management and for Gary and his 68 employees things were looking bleak. With over 120k spent on online reputation management services and almost no results, 30k spent on defamation attorneys subpoenaing anyone suspect to identify the author and endless sleepless nights as company sales conversions hit an all time low and the phone isn’t ringing like it used to.
Gary’s experience with internet defamation was very similar to the other 150+ cases we had processed in the previous 12 months.
Typical Reputation Management Scenario
- Gary’s financial firm had been the victim of defamation for over 1-2 years.
- Every “SEO expert” said they could suppress the defamation but it creeps back up on Google on page 1 within a few weeks or months.
- Gary had hired 4 SEO and Reputation companies, each with little or no results.
- Defamation lawyers kept feeding him hope that the next letter or threat will bring about a removal of the internet defamation.
- The court already threw the case out as a freedom of speech matter.
- The financial firm had lost 60% of its annual gross revenue since the defamation attack.
Gary was lost for a solution.
Pay to remove reputation management
Pay to remove online reputation management is a self-descriptive statement. What this doesn’t include? Reputation management suppression techniques. These rarely work and are limited at best. Back in 2013 Massive conducted an analysis of your typical reputation firm which found that most online reputation companies have stipulations built into their terms and conditions. “We cannot guarantee we will be effective”, or “The client agrees to pay even if the results described are not accomplished”.
Such statements is like a mechanic demanding to be paid for a “full service” yet it is never actually done.
There’s 6 ways pay to remove rep management gets done:
- Legal pressure
- Google and search engine arbitration
- Negotiation and arbitration with the source of the negative content
- Making good with the consumer
- Arbitration with the host
- Arbitration with the ISP
Any of these methods can be effective but must first be evaluated which is the best route to take prior to initiating content removal or name/brand censoring from an indexed article.
What happened to Gary?
Gary engaged Massive who, in liaison with the company attorney, investigated the source of the attacks. Over 62 defamatory and libelous URLs were removed using one or more of the above methods and the company revenue returned to its previous range within 8 months.