How Using Linkedin and Media Can Build Your Brand

Brook Zimmatore | February 20, 2018

One of the best tools for promoting your brand is Linkedin, primarily if you’re in the B2B space. I’ve covered in previous articles how companies need to have a simple user-friendly website. The perfect way to compliment this is to have an optimized Linkedin page where consumers can find you.

Besides being a fundamental tool for your business, it can really showcase your company and can serve as a platform to showcase company executives.

Why you need to “link in”

If you don’t have a Linkedin, get one. Most people fail to utilize theirs to the right extent. I made this mistake once when I first set out on my professional career, I can’t tell you how much of a difference it’s made. It’s literally like Facebook for business, except it’s productive and yields professional results instead of distracting you 90% of the day with dumb cat videos.

For example, Linkedin has over 500 million users and 10 million job postings and the number is growing every day.

Social Media for the modern professional

Linkedin is in essence social media for the professional. You can build your connections in relevant industries, chat with professionals and get sales contacts without blindly emailing people. If you weren’t aware of it before, Linkedin is generally the first place people look you up in the business world. It should be plastered to you or your company’s page one so you can be easily found. For personal branding in the business world, it’s value cannot be overstated. I can’t tell you the number of times I’ve gained valuable professional insights or ideas from interacting with professionals from various industries.

Paid advertising, real results

Last year alone, Linkedin brought in nearly 500 million dollars in ad revenue alone out of the company’s 1B in revenue. That’s pretty good ROI for the high profile Microsoft purchase. Advertising on their platform is different than using Facebook or Google because it lets you specifically target various industries and markets. It also helps that you won’t be saturated with spam or other fake news so you may browse productively. It’s really a way to target the exact right people in the industries you want.

Optimized Media

A recent analysis we did of optimizing your LinkedIn profile while building a Media campaign proved wildly successful for some of our clients. We actually piloted this and our client’s sales and conversions started going noticeably up. In short, utilizing your LinkedIn as a branding tool for you or your company can yield amazing results. Most importantly, you can make yourself an authority on a subject by building your Linkedin profile. Interacting with your connections done correctly, these are all potentially clients or resources to help you grow. This can quickly translate into revenue.

It takes some discipline

I’m not saying you need to spend every waking moment on Linkedin. But I am saying if you really want to get it buzzing you can do some of the following things:

  • Optimize your profile and company profile, descriptive, simple, efficient
  • Start publishing articles on a regular basis that engage users
  • Share frequent updates that call for people to interact
  • Research out who you should connect with (quantity first)
  • Reach out to your connections
  • Interact with people on your feed or that are sharing updates
  • Try some paid advertising focusing on specific industries and professionals
  • provide a Link to your profile in your email and company bio on your website
  • Hire us to build out a media campaign and further direct people to your profiles

CEO / Co-Founder
Brook Zimmatore is the Co-Founder & CEO at Massive.