You may have heard that “any news is good news.” That proverb or phrase, in any of its incarnations, could be said to be the biggest myth in public relations: indeed, a bad reputation can kill your business. Having the reputation of being an unethical cad may work in certain circles, such as that of Hollywood starlets and “bad boys,” but in business, reputation is everything and ethics are at its core. That’s thanks to the internet.
As a BBC News article stated, “In the brave new world of the internet, where every comment, photo, and errant tweet can follow you indefinitely, things have a nasty habit of popping up again.” Unethical behavior has a nasty habit of popping up again and biting you in the backside.
When it comes to managing ethics, there are some important things you should know to not do. Here are four of the biggest wrongs in the world of ethics and managing online reputation:
Instead of the above, what can you do, in regards to ethics and reputation management?
Word-of-mouth still drives business, but in the digital era, the internet is pivotal in reputation. The internet has brought consumers so many more choices, and with that choice comes access to real-time data about strengths and weaknesses in any business or industry. That does not necessarily mean you need a massive makeover, you just need to capitalize on existing strengths and continually work to improve in areas of weakness. You also need to ensure that ethics is not one of your weak areas!
Then it is just a matter of effective online reputation management.
Even if you work to be ethical and improve, the internet is full of trolls, libel, and slander.
With professional online reputation management services, you can prepare, monitor and mitigate.
You take care of maintaining your ethics and we can help you maintain your reputation!