How To Address Online Video Slander & Reclaim Your Reputation

Brook Zimmatore | May 22, 2015

Slander is a term used to define oral defamation. In the online world, you may deal with a number of slanderers, who communicate untrue things about your company to an audience in an attempt to damage your reputation. It can be difficult to prove hate intent in case of slander, so damages may be limited. On the web, the biggest cases for slander arise from online videos, which are hosted on video-sharing sites and social media sites like Facebook and YouTube.

This is of great importance to companies wanting to protect their online reputation. Online videos are not like billboards or television advertisements that can be taken down. Once a video has been published, it is available for the public to see and share.

Videos also proliferate with search engine results and quickly spread across the web. So any damage caused by slanderers might continue on and take a new shape, even if you try to counter it via legal recourse.

Also, if you are considered to be running a company in a field like journalism, the other party just needs to act negligently against the truth under reasonable circumstances (without engaging in reckless behavior). What this means is that if someone is putting out slander videos that are negatively affecting your business, then you may have to face the additional burden of proving ‘reckless behavior’ in the video.

With online video sites evolving, such acts may rear an ugliness that ruin your business operations financially and emotionally. As a result, you need to take measures to protect your business from online video and other types of slander.

What can be done?

If your business or personal identity has become a victim to online slander, you can take measures to protect your identity. Here are your options:

Go to the court

There are laws in different countries against slander, so after researching the details of the person who has posted negative oral speech against you, you can open up a case in court. But before you do so, you’ll need strong evidence of the slander. To gather evidence, you can do the following:

  • Capture the proof: Copy the web address, time and date of the posting. Record the video with an external camera or with a screen recorder.
  • Prove the speech as false: You’ll need to show how the video has damaged your reputation and how it was an act of defamation. This should be different for everyone depending on the nature of your business.
  • Avoid posting negative comments: Just as you would protect yourself from negative publicity on social media, you should leave the video as it is. Posting an unwarranted comment or response could set you up for a defamation case as well.

Unfortunately, court cases don’t always lead to viable results. In the US for example, according to a source, only 41 defamation cases were brought to court, and only six of the defendants were defended successfully.

Use the option of an ORM company

Massive and other similar companies provide ORM services that can help you overcome the damage caused by slander to your business. This is the best alternative to court as a powerful network of trusted, high quality journalists is at your disposal. They work with you to build a story that combats the negativity caused by slander.

As a result, you not only get to protect your online image, but also increase your marketing strength, credibility and consumer demand.

CEO / Co-Founder
Brook Zimmatore is the Co-Founder & CEO at Massive.