Seemingly, the internet continues to be the ‘Wild West’ of content and communications… Anyone can create a free blog site to say whatever they want with little or no consequences.
A plethora of hate websites offering quixotic content have popped up in recent years. While the average blogger wanting to criticise a particular company simply vents their bile by bellowing at a customer service representative, hate websites go further. Much further.
They’re operated by perennially peeved people, and obsessively operate to bring down the reputation of their least favorite corporations.
Hate websites are not the same as websites that host bad reviews; you can reach out to the latter for help with removing negative reviews while complying with their official standard practices. ORM services can also be used to remove negative content from such sites, but hate websites may not be operated by official companies, rather individuals who are difficult to identify.
Free blog platforms such as WordPress, Wix and Blogspot are notoriously protecting freedom of speech and allowing their users to freely write content, without censoring hate content. They do not do a great job at suspending hate websites if they are violating their terms of service, even if they continue to post objectionable or offensive content.
The root problem is these sites offer a depth of customisation options, which makes it difficult to detect which blogging platform is used by defamatory authors to spread hate content about an organisation.
Such blogs are intended to do harm, and they are indeed full of hatred and can cause despicable consequences. Vegetarian extremists, for instance, can hire individuals to spread hate content about meat-based fast-food chains, and bigots can recruit like-minded people and persuade them to write content that goes beyond the ‘apparently trivial’ blog post.
Macdonaldssucks.com is an example of a hate site to defame the fast food giant. Walmarksucksorg.blogspot.com is another for the retail giant. Free blog platforms are making it easy for anyone to start such domains.
Most of the free blog sites have given the option to report content that violates their term of service, which includes hate speech. However, organisations will have to make a strong case to convince website hosts that the content is indeed an act of hatred rather than criticism or a case of a bad experience.
For example, WordPress.com provides an abuse form that can be used to report hate content to the WordPress staff. They will review all blog sites that have the URL ‘wordpress.com’ or say the site is ‘powered by WordPress.com’ to see if terms of service are being violated. The site will be suspended if it violates terms of service.
However, these blog sites inform that they may not always be in a position to determine if a website is a ‘hate site’ or not. In that case, enterprises and organisations are left with the following options:
Legal action: If a company is unable to get the host process the request for removal of hate site, it can take legal action. The matter can be placed before the judge. But laws involving hate websites can be tricky to understand; a case must prove that the site caused financial and reputation harm, and was created with no attempt to research the truth. Some ORM companies may be able to provide legal support with free consultation.
ORM services: Organisations can leverage ORM specialists that take a cyber forensic approach to online reputation management. Such service providers will process every case of hate website with human forensics and propriety software to remove unwanted hate information.
Hate websites are not easy to remove, but these few approaches can solve the problem, saving corporations from reputation, financial and legal costs.
The difference with Massive is we take a forensic approach to all reputation cases. Hate websites can be removed just like any other content which is in violation of publishing guidelines.
This diagram covers our usual process.
All services are pay-on-result and extremely effective. We do not use “SEO” suppression techniques but instead provide permanent results.