5 Things Job Seekers Don’t Know about Online Reputation

Brook Zimmatore | September 23, 2013

The age of CV is over. Recruiters don’t spend as much time on them as they used to in the past. They want to get an overall impression of a candidate, based not only on a list of education experiences and professional achievements, but also on their personality, visibility and non professional traits.

That is why online reputation comes into play. With a huge amount of personal content shared online, job seekers should pay careful attention to what they post, who they interact with and what  causes they support. This will directly influence hiring decisions related to them. Here 5 things they may not know about how to handle their digital presence.

Recruiters love the Internet

The Web allows anyone to retrieve information about you. Online content found via search engines is thought to be more genuine and emerge naturally from your real life activities. That is why recruiters love using the Internet to learn more about you and possibly decide to meet in person if they think you have an interesting profile. Whenever you do any type of online activity, you should take into account

First impressions are made online

Famous is the saying: “You never get a second chance to make a good first impression”. This is especially true in the online world, where online profiles and public content can be easily accessed by anyone capable of using a search engine. If you shared publicly a video of you getting drunk at a party, this will not benefit your reputation and may even prevent some people from interacting with you at all.

When it comes to job seeker reputation management, a good rule of thumb when sharing content online is asking oneself “Would be my grandma be ok with this?” and post only if the answer is a resounding “Yes!”

You can’t escape cameras

It sounds very orwellian to say this, but nowadays cameras are always on! If you do something strange, crazy or illegal in public, you may end up being the subject of an online image, YouTube video or any other type of digital content. So it’s better to assume you are always under control. Otherwise, the next time you’ll have a job interview you may have to justify something you did in the past.

You should be picky with “friends”

You should be very careful about who you friend online. Although you could think a simple online connection does not mean much, recruiters may actually form an opinion based on the people you are connected to. So think twice before sending a friend request (or accept one), and never mass follow people on Twitter.

Social media is permanent

The last thing you may not know is that any social media update, be it a picture, a status, a link etc. is forever. Records are kept of any type of activity, so you should really consider the long term consequences of the things you say online.


CEO / Co-Founder
Brook Zimmatore is the Co-Founder & CEO at Massive.