You might think your business card is that thing you’re holding in your pocket, handing out during conferences and other networking events to make people know about what you do and who you are. What’s your unique selling proposition? How do you define yourself? You might end up thinking your reputation is based on what you wrote under your name and surname. You’re probably wrong, and here is why.
There is a simple fact many people ignore: your name gets googled more often than you think. New acquaintances, old friends and work colleagues have asked and will ask the big G about you, wondering what you do for a living, searching your social network accounts, showing your pictures to others and so on.
So there is a simple truth to acknowledge: the first page of Google search results is your actual business card. Whether you like it or not, everything that shows up in that page needs to be explained, evaluated, and possibly fixed. Do you like what’s being shown to thousands of searchers? Does your online image reflect who you really are? Is there something from your past you would like to hide? Something great you accomplished not very visible?
Google your first name and surname. What is one thing you would like to change?