Recent news of foul play within discussion forums highlights the fact that any business whether the small mom and pop shop, or a multi-million conglomerate could be the target of an online defamation campaign. And just as equally they can be the source of such an attack on their competitors.
The PC Advisor article you can see how Samsung, the largest Smart phone manufacturer in the world, carefully crafted an online defamation campaign on its rival HTC. Using hired students to post fake negative reviews under assumed names, HTC became the target of a well-crafted attack.
What is interesting is that despite Samsung’s attempt to conceal their identity in this action, they slipped up and someone caught them with their pants down or more correctly with blood on their hands!
Just as Samsung and HTC are engaged in such a campaign, evidently for financial reasons, this very same type of attack occurs day in and day out on mid-sized and small businesses and while on a smaller scale, the effect is the same: lost business, lost revenues and hardship.
The good news though is that just as someone uncovered the source of the attack on HTC, the same can be done for lesser folk and smaller businesses facing similar circumstances. Online defamation, even when done anonymously, is traceable.
Posting “anonymously” is not that easy. A screen name may be fake, but these postings can be traced and soon your attacker’s true identity can be uncovered. And with that, justice can be sought.