Here is a quick guide for marketing departments, techies or individuals to assist in burying negative search results on Google. Do keep in mind that the effectiveness of these actions will be determined by 1. the effort you are able to put into it and 2. The SEO and value of the site hosting the negative content.
Most reputation companies only have a 30-60% success rate on heavy defamation or negative result cases. Massive has a 90-100% results portfolio. But still, simple cases can usually be done by an internal team or yourself.
First and foremost — determine the keywords you need to clean and stick these on your wall in front of you. This may also help cleanup google autosuggest.
Social networks will almost always climb to the top of the search results for the specific keyword/name/brand it is titled with. Make sure you choose your titles wisely.
Using your keyword list, name your blogs accordingly and intelligently. Work out interesting angles to each of the subjects and start!
An unused blog or social network will eventually fall. Google will note usage frequency for their ranking algorithm. Post frequently.
Whether it is just a “recommended company” page or a small profile about your brand or firm, every little bit helps. Having the keyword you are trying to clean up mentioned on multiple sites can be powerful.
Making sure your press releases or guest articles (or at least your author signature) includes the keyword(s) you want to protect, this has some link-back value. Provide great content and well-researched blog articles and you will benefit.
If you are experiencing a heavy defamation attack or had an internal issue which resulted in a spew of negative reviews, then we are just an email or call away. Massive can resolve the most extreme negative search conditions.