Reputation management is something many companies struggle with nowadays. Freedom of speech implies that people have the right to express their opinion on many things, and the ease of online publication makes the Internet the first place to look for information about people, facts, products etc. What does this mean for you? People are already talking about you, somewhere.
How can you make sure nobody is damaging your reputation? Even though people can express their view (according to certain limitations), there are limits that cannot be crossed, and false information spread on the internet is a real crime. In order to monitor your reputation online, you can benefit from two techniques you can start applying today.
This is actually something very useful in general, for example this allows you keep track of positive reviews, customers feedback etc. You can fully customise your query, your notification frequency and the amount of pages you are shown. In case of internet defamation, this tool allows to act quickly and reduce potential damage.
Expecially when the amount of data is too big to be analysed individually, social media analytics tools and companies can help you understand more about the online sentiment on your brand. Go to Simone Tornabene’s Social Media Analytics Platform List for a comprehensive account of their main features.
Do you have any direct experience with online reputation management tools?
