Western News Coverage of Nigeria

Brook Zimmatore | June 2, 2020

There are two ways the Western media responds to Nigeria. The first is undeniably and negatively slanted, and the second is just “failure to report any positivity.”

This one-dimensional coverage of Nigeria and its organisations paints a misleading picture. And while it’s true Western news outlets are to blame for such treatment, we must also acknowledge that this negative slant continues to exist, in part, because of our lack of effort to proactively shape international media coverage for our country and all of the greatness it has to offer.

The truth is, Nigeria is the largest and most important economy on the African continent as well as its most populous. With industries as diverse as agriculture, tourism, technology, and banking, the country of Nigeria is growing and thriving in the 21st century, but international news coverage of its economy and its people has not kept up with these changes.

So what can be done to turn things around for the Nigerian public? How can those involved in the Nigerian economy get the attention of Western media outlets? How can the decision makers in the country and the African continent fight back against the one-sided reporting of Nigeria and its endless focus on only the negative?

The Western world’s one-dimensional, stereotypical, and shallow reporting on Nigeria, and Africa as a whole, did not happen overnight, and the solution will not happen immediately either. Even so, there are immediate steps businesses, politicians, and others in positions of power can take to turn things around and get the word out about the real Nigeria.

Controlling and rebranding is not just for businesses and big corporations. Entire nations can benefit from this time-tested strategy, and that is what Massive can help do. We are rebranding Nigeria through international media control, using all mainstream media outreach assets to create a new message — one of hope, prosperity, and a look toward the future. In the end, this rebranding begins with people, and it extends outward to the organisations and country of Nigeria as a whole.

Brook Zimmatore
CEO / Co-Founder
Brook Zimmatore is the Co-Founder & CEO at Massive. You can reach him directly at bz[at]massivealliance.com.