Tom is a senior innovation leader, commerce expert, and content strategist. He joined Massive to bring these strategies to Executive Leadership Branding clients. Popomaronis actively contributes to CNBC Make It & Entrepreneur Magazine and has published over 500 articles with Forbes and Inc. Magazine. His work can also be found in TechCrunch, The Next Web, and Business Insider.
Even in its early years, when the online retailer had just 2,100 employees, founder and CEO Jeff Bezos was fastidious about hiring the strongest employees possible.
Brands are increasingly waking up to this new reality and doubling down on reputation monitoring and management.