Donald Trump: How Ignoring All Reputation Management Rules Has Kept His Following Strong
CEO / CO-FOUNDER
As co-founder and CEO of Massive Alliance, Brook is known for enhancing and protecting the reputations of some of the world’s best known brands. Drawing on 17 years of experience, Brook personally advises C-suite executives, board members and key stakeholders on implementing effective solutions to deter and mitigate adverse events. From cyber security breaches to leadership changes, regulatory investigations and contentious litigation, Brook expertly guides clients to build proactive solutions to minimize impact and remove the aftermath of a crisis or disinformation to reestablish the most valuable asset: trust.
Brook grew Massive Alliance organically from a small London firm to a robust, 35+ employee reputation management and international PR company, now actively servicing clients in 19 countries.
An IT firm is only as good as its people. The U.S. had one million vacant IT jobs last year, but employers are challenged with a talent shortage in fields such as programming…
In the age of the internet and social media, it’s easier than ever for people to steal intellectual property — intentionally or unintentionally. The trick is knowing how to combat it when it happens to you.
When boredom, bloodthirstiness, and the internet come together, ruination follows — of lives and businesses.
Every so often, a company might find that it needs to get a web page taken off the Internet. This could be for any number of reasons, but some of the most common include…
As someone who helps both individuals and companies with reputation management, I gravitate towards stories that have serious implications for companies, brands, and people.
While people are focused on maintaining their physical and fiscal health, there’s another threat they’re likely not considering — a digital one.
Establishing a culture that emphasizes integrity means that each team member shares in a sense of mutual trust and accountability.
